Easy, tiger! Everards U-turn in Elixir IP Bullying PR Piss-Up.
Earlier today I was shocked to read this article in which it was made clear that Leicester brewery Everards was on the verge of driving a small independent Scottish brewery out of business over the most phenomenally overzealous intellectual property issue, and something you’d expect to see from the likes of Starbucks rather than a family-run British brewery that seemingly prides itself on traditional values. Elixir Brew Co was seemingly facing extinction over trademark issues – Everards filing a trademark application brought about by the release of a seasonal ale…